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cities large and small across the nation. The hardware is simple to install, and durable lightpole banners on 14oz. block-out vinyl allows you to print fantastic double-sided images. Lightpole banners are a snap to switch out. Some communities even display a new set for each season. The hardware can remain on the pole year round. Be careful to select high quality aluminum and/or fiberglass brackets and arms that wont rust and discolor the pole. Need a durable substrate for outdoor applications that looks great, is lightweight, and breathes? AdMesh may be your answer. AdMesh is a lightweight reusable vinyl mesh fabric that is great for crowd control barricades, backdrops, facility covers, and stage scrim. Available in super-wide format, AdMesh is both digitally and screen printable, flame retardant, water resistant, and holds ink well. When fabricated with pole pockets and weighted with pvc or aluminum poles, AdMesh banners and backdrops look great, and allow wind and sound to pass through with ease. Highly recommended for outdoor venues. Big banners are easy to see. They are big. One day the building is just another business in a strip mall or that same old painted glass window or neon downtown; the next day a big

banner has changed the visual landscape. "What is different?" asks the population, and it''s the banner. Bigger is better. Big banners can''t miss unless they are hung in the woods, inside, or in the unexposed alley between buildings. Big banners are simple. In fact, they work because they are simple. Single messages, simple words, and direct appeals keep the big banner accessible to the most causal passer-by. In a car, a driver or a passenger may zip by and still catch the new sale, the grand opening, or the brand-of-the-month. Exclamation point addicts can have a field day with big banners. Big banners are colorful. They offer a wonderful chance to jazz up a dull brick building or an aging structure. Colors rule in banners. They are king in big banners. The goal is to attract attention. They even generate excitement. Color is the key. Use a big banner''s color to contrast with the businesses usual color schemes. Use colors to show change as well as having the banner announce change in its lettering. Big banners are promotional. As a new addition to the visual landscape, they are by their very nature a demonstration of something new. The bigger the new banner the bigger the sense of promotion. Bigger is louder.